Mission

Everything you need to know about our Company
  1. Home
  2. Pages
  3. About Us

Our Philosohphy.

Passion for a business that is challenging and that pushes our limits every day. Sometimes our desks are altars on which we sacrifice not only our time, but ourselves. But we love it. We wouldn't have it any other way.

Our Mission.

Understanding and fulfilling customers and markets dynamic needs. Developing and maintaining mutual relationships with our suppliers. Constantly developing the potential of our human resources.

Our Vision.

To be a professional and creative global furniture company that cares. The industry is clear. We add human value to our service at every level. We care about our people, our customers and our production partners

OurValues.

TRUST: Believing in each other

RESPECT: Appreciating others

EMPATHY: Being considerate

COMPETENCY: Continuous learning and training

TEAMWORK: Commitment and open communication

LOYALTY: Valuing each other

CARE: Being responsible

Design.

  • We invest strongly in design.

  • We offer market intelligence.

  • We have a global furniture platform.

  • We create the in-house collection to present customers new developments in design and technology.

Care.

We cannot and do not want to change the world. It's about small steps to make things better. In Vietnam, Indonesia wherever people work in furniture. Apple Tree will strive to deliver the highest standards and behavior relating to corporate social compliance and a strict – but fair – Code of Conduct used both in-house and for our business partners. We are committed to supporting labor rights and protection in the workplace. This includes the complete abolition of child labor, the elimination of forced labor, freedom of association, and the elimination of any form of discrimination.
We will continue to DO BUSINESS THE RIGHT WAY to protect the environment and natural resources, we protect the environment by minimizing waste, reducing emissions, reducing consumption of resources and energy, and by controlling the use of restricted substances in all materials used.

66 Days to Nirvana.

That’s how long it takes on average until we and the customer get to know each other better. Until trust has been formed, and we know that we want to work together long term. Until we have internalized the customer’s personality and the brand's DNA.
We will show you trends, materials and new developments. If you like, we will prepare full bedroom, dining room, living room collections for you.
You don’t need to travel, we will take it and coordinate with you via videoconference, photographing samples. And we speak English, Vietnamese, German, French, Spanish, Russian, Arabic and Mandarin.